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Effectiveness with human meaning. Results that hold.

We are a German applied research firm. We help organizations and institutions turn their culture, leadership and talent into profitable growth, better decisions and responsible use of resources. With method, with measurement before and after, and with more than twelve years of proven track record.

More than 12 years

of practice in human and organizational effectiveness

More than 80 countries

of professional exposure

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More than 600 leaders

accompanied over more than ten years

Two European bases

Germany and Latvia

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Your organization invested in technology and individual productivity rose. The business result did not move.

You are not alone. McKinsey’s 2026 global survey documents that 80 % of those using artificial intelligence report improved personal productivity, while only 37 % of organizations can attribute any impact to it in their operating result, a figure unchanged in a year. The distance between those two numbers does not close with more technology. It closes by redesigning the work, the decisions and the culture that holds them.
That is precisely our craft.

Problems we are asked to solve

We have the right strategy and we cannot execute it

There is almost always a measurable misalignment between what the strategy demands and what the culture permits.

Chess board, representing strategy that is formulated but not executed

The executive committee is international and decisions stall.

Different cultural assumptions about authority, disagreement and commitment.

International leadership team in discussion

Internal conflict has eaten the leadership agenda.

Conflict is not eliminated; it is turned into a conversation that produces decisions.

Tense meeting between colleagues

Our best technical leaders fail when they take on broader responsibility

A known, predictable and avoidable pattern.

Executive working alone at a desk

We invested in technology and the business result did not move

The technology works; the work around it has not been redesigned.

Technician in a server room

The budget is spent and the impact is not visible

For public institutions: efficiency depends on the quality of decisions and the clarity of accountability.

Public budget resources
Forest path, illustrating culture as the forest and personality as the tree

Culture is to the forest what personality is to the tree.

Measure personality alone and you get well-described leaders inside a system that will neutralise their effort. Measure culture alone and you get a map without knowing who will walk it. Working both dimensions in an integrated and systematic way is what turns an intervention into a change that holds. When they are separated, impact dissolves: the organization changes during the project and reverts afterwards.

We are not a traditional consultancy.

Consultancies deliver diagnostics. We design, intervene, accompany and implement, and we measure the result against a baseline agreed before we start.

 

We work from an applied research programme with its own institutional custody, the Applied Research Institute TCPS SIA in Riga, and from a discipline of method learned where it is learned best: inside German organizations, in what is there called Ordnung.

 

Not rigidity: everything in its place, and that is why it works.

Five steps, every time

01

Diagnose 

We measure the real situation with validated instruments, not impressions.

02

Align

We translate the diagnosis into priorities and agree the indicators that define success.

03

Develop 

We build capability in the people who will sustain the change.

04

Implement 

We accompany execution inside the real operation, not in a classroom.

05

Measure 

We measure again against the baseline and report the result, whether or not it flatters us.

One ecosystem, three functions

Applied Research Institute TCPS SIA

Riga, Latvia.  Researches, measures, validates instruments, publishes and certifies. It does not take on consulting engagements.

Conscious Performance GmbH 

Königstein im Taunus, Germany.  Designs, intervenes, implements and measures impact inside the client organization. This is the firm you contract with.

miguelgurrola.com 

The public voice of our founding partner: essays, research in progress, field notes. Where we think aloud about what is later tested and applied.

Who do we work with?

Leadership team at work

Organizations and institutions

If your company or your institution faces a challenge of culture, leadership, teams or transformation, let us start with a thirty-minute preliminary diagnostic conversation, free and without obligation. You will leave it with a reading of your situation, whether or not we go on to work together.

Professional in a one-to-one conversation

Individuals

If you want to raise your own effectiveness, widen the impact of your leadership and increase your value in the market, you can book an exploratory conversation directly. In it you will learn the process, the scope and our pricing policy.

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Meaningful Conversations That Transform

The Conscious Performance podcast on leadership, culture, and high performance

Organizations that achieve outstanding, sustainable results have one thing in common: they understand that culture is not a soft topic, but a competitive advantage. In our podcast, we talk with leaders, experts, and teams who are transforming the way we work from the inside out.

Each episode explores how to truly listen to people, how to lead with purpose in times of change, and how to connect business strategy with what happens in teams every day. Real stories, practical insights, and tools you can apply right away in your organization.

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